September 2015: Behaviour change and employee engagement

Thursday 10th September 2015

5:30 – 8:30 pm

Venue: Floor 24, Bruntwood, City Tower, Piccadilly Plaza, Manchester, M1 4BT


Simone Hindmarch-Bye – Co-founding Director, Commercial Group

Ann Durrant – Director, Anthesis

Simone Hindmarch-Bye bwAnn bw





Simone, a former Commonwealth Gold-medal swimmer, founded Commercial Group in the early 90s alongside her brother, Arthur Hindmarch. The company specialises in the delivery of office supplies, print, office interiors and IT infrastructure.

Today, Commercial is the largest independently-owned office services company in the UK, employing more than 200 staff and with an annual turnover of close to £40m. In a crowded marketplace, Commercial punches above its weight, competing with global players to win some of the largest contracts across the UK, and winning many awards which recognise their ability to engage staff in the vision of the business.

Simone Hindmarch-Bye has championed many causes since she and her brother started the business over 24 years ago. She is grounded in the belief that the company’s success is intrinsically linked to the implementation of its environmental programme seven years ago and, more recently, building a Social Enterprise as part of the Group’s supply chain

Ann is a nationally recognised sustainability expert. A thought leader in sustainable behavioural change, Ann regularly presents on this topic at high profile events, and has developed and implemented a number of engagement strategies. Ann is an Associate Lecturer at the University of Salford, giving a certified CPD course on ‘Energy Savings through Communication and Engagement’. She regularly delivers bespoke workshops and training on the topic too.

Ann joined media4change (M4C) as a director in 2005, and under her leadership it grew to become one of the leading sustainability communications companies in the UK. In 2014, M4C became part of Anthesis, hence extending the Anthesis offer to include expertise in sustainability communications and engagement.

Ann is a Chartered Mechanical Engineer. Before joining M4C, she worked across a number of business sectors including railways, further education and pharmaceuticals. Ann’s expertise as a project manager has led to the successful implementation of a range of global systems for multinational organisations, all of which are still in use today.



  • The psychology of behaviour change: the role of motivation, needs and values
  • The good, the bad and the ugly: best and bad practice sharing
  • What are the best strategies for engaging the board?
  • Which engagement technique to use when
  • What makes for a good Green Angels campaign?