Making waste work

Thursday 14th March 2013

Waste is a huge issue today in business and in sustainability, especially with the ever increasing high landfill taxes it’s a subject that you can’t afford to ignore. What can be done about it? At the next NWSBQ we will be hearing from Peter Jones, an authority in the field of waste, on current macro trends in waste and the big picture. Following on we will hear from a man who’s implementing these strategies himself in a massive organisation, Charlie Browne from IKEA, UK. Hear first hand how IKEA has tackled its own waste dilemma and see what could be applicable to your organisation.


Charlie Browne, Sustainable Development Manager, IKEA UK
Peter Jones, OBE, Chairman, Ecolateral




Charlie Browne is Environmental Manager at IKEA. Charlie has worked for IKEA UK for 17 years. He was a member of the Armed Forces and has also worked in the Security and Risk Management sector. Within IKEA Charlie worked in the Risk and Health and Safety area before his interest in Environmental matters brought him into Environmental management for IKEA UK where he has worked for the last 14 years. His main focus has been on store operations including waste management, Energy conservation and resource efficiency. Currently Charlie is focusing on the implementation of renewable energy into IKEA UKs units.

Recent environmental achievements in IKEA UK include:

  • Introduction of a takeback scheme of home furnishings from customers (2012)
  • IKEA UK stores at 87% recycling levels (2012)
  • Energy consumption reduction of 21% (2011)
  • Honda Hybrids introduced to replace vehicle fleet (2007) (Toyota Prius 2011)
  • Successful award of Carbon Trust Standard for IKEA UK (2009/2012)
  • Woodland Trust and IKEA UK Foot of Forest campaign creates 300 acres of new woodland (2011)

Peter Jones was until May 2008 a Director of Biffa Waste Services Limited. He now operates as a freelance advisor in matters relating to the waste, carbon and materials efficiency agenda. He is also chairman of Ecolateral.  He is a member of the Chartered Institutes of Marketing, Transport, and Wastes Management. He qualified as an Industrial Economist and in July 2007 received an Honorary Degree from the University of Southampton as a Doctor of the University for work associated with Environmental technologies.

Peter retired as Chair of the DEFRA/DTI Resource Efficiency KTN in Summer 2009 but continues as a Board member of the reformed Resource Efficiency KTN.  In 2003 he became a member of the DEFRA New Technologies Demonstrator Programme, their Data Advisory Panel, and the Sustainable Consumption and Production Taskforce (for which he Chaired a subcommittee looking at the issues around distributed energy systems in theUKwhich reported in 2008). He has  given evidence to a range of Parliamentary Select Committees over the years on waste, sustainability, resource efficiency.

In a private capacity he is a Board member of Village Power Community Interest Company.


  • Stakeholder communications – Communicating challenges: the bad, the ugly and the down right dull
  • Sustainability strategies – The business benefits of sustainable business strategies
  • Resource efficiency – Redefining waste – rethinking the problem
  • Social responsibility – Are companies moving social responsibility closer to their core business practice? If so, why?
  • Supply chain –Can company and public procurement contribute to the development and manufacture of green products and services
  • Sustainable buildings and technologies – Should companies be investing green or socially beneficial property instead of what makes strict commercial sense today?